Do you know what customers pay attention to first when making purchases? These are other customer reviews and a store rating. For 95% of consumers, it’s critical to read reviews before making a purchase.
To attract buyers to your Shopify store you could publish customer testimonials on your website or social networks. Otherwise, it is even better to install a product review app that will help you attract buyers and increase sales. There are hundreds of articles where you can read more about their tool belt to make the right choice.
But what should you do if your brand is new and has no reviews? How to build trust having zero sales? You’ll find answers for all these questions in the post.
Customer trust is a must
The success of your brand is based on your customers and their trust. First of all, it’s impossible for an eCommerce store to exist without consumers. Secondly, without confidence in a store, buyers are unlikely to shop at it. If buyers are happy with your brand, loyal to it, and feel that it’s a life-long relationship, then they easily part with their money.
Moreover, loyal buyers help build your store’s reputation. That’s another reason why customer trust is so crucial. As you know, the better reputation you have, the more sales and higher revenue you can get.
Build trust the right way
Understanding the importance of customer trust, let’s dive into ways to build trust with zero sales.
Demonstrate human side
In brick-and-mortar stores, you can greet your customers, make eye contact with them, and let them try your products. All this encourages buyers to make purchases, even if they are meeting your brand for the first time. It doesn’t even matter if you have zero sales.
The situation is different with online stores. While it’s much easier to make one-click purchases, the problem is that shoppers can’t rely on a store without reviews. The best thing you can do is to earn their trust by showing the human side of your store. Present yourself, your brand to customers. Tell them your story without forcing them to shop at your store but by trying to make them want to do it.
Provide comprehensive product information
Information is a great tool and the first thing for shoppers not having physical contact with goods. They are more likely to buy something if they get information about it. By providing buyers with comprehensive information on products, the chances that they will make purchases in your store increase.
Moreover, if you accompany this information with real photos and videos demonstrating the product, chances increase twice.
Pay attention to return and refund policy
If you want to gain customer trust and encourage them to shop at your store, provide them with a good return and refund policy. With an approach like this, you can easily assure buyers that they have nothing to lose.
In addition, the policy helps you demonstrate excellent customer service by showing that you care about your consumers and are confident in your products and services.
Be available for customer requests
Shoppers may want to get even more information about your products or services than you give them in your online store. Then, provide them with your contact information, so that they could require feedback at any time.
You can build their trust by organizing a live chat 24/7 or responding to your followers using social media.
Start building trust with giveaways
A great way to build trust is to use product samples or giveaways. This point is not appropriate for all businesses, but if you sell such products that can be tried before buying, then offer free samples to your consumers. Thus, you’ll increase interest and trust in your brand. By trying your product for free, shoppers will more willingly make purchases in your store.
There are several effective ways to offer your product samples for free:
- Give them away to a number of people by asking to leave a review in return. With the help of a customer review app integrated into your store, such as the Webtex product review app, for example, you can collect testimonials much easier.
- Find influencers or bloggers on social media and offer them to try your product and make a video review.
- Just give your samples in the street to passengers, so those who like your product will find you online.
Make your brand known with content marketing
Most customers get information about different brands from social networks. Also, introduce yourself and show your products or services by blogging. In frequent posts and stories, you can show the value of your goods, give some life hacks, or any other helpful content. By providing potential buyers with high-quality content, you make them familiar with your brand and increase their level of commitment to it.
Any new brand, when starting a business, comes across such a problem of building trust with zero sales. You have to work twice as much as popular brands. But you’ll be able to get social proof and boost your sales by following the strategies mentioned in the article. Good luck!