Increasing exposure to new consumers (and sales) or revenues from everyday items may grow a firm. Amazon can help your Shopify shop grow and raise brand exposure. We’ll cover eight simple advertising methods to boost sales.
Combine complementary items.
Amazon product bundling may boost average order value and profit margin without boosting sales. Bundling sells many things at one price. Wholesalers typically give discounts.
Dirty Labs makes laundry detergents. Shopify and Amazon sell the company’s two-flavour liquid soap and laundry booster powder. Dirty Labs sells packages with both detergents and a booster with a click.
Look through your sales statistics to identify which goods are typically bought together to bundle for Amazon. You may then combine these goods to benefit you and your customers. You’ll need to combine your Shopify, Amazon, and other sales platforms to offer product bundles. If a product goes out of stock, keep people from buying the package.
Second, haggle with your supplier.
Negotiating with suppliers to cut costs may enhance profitability without raising sales (COGS). Suppliers often negotiate rates. If the statistics are excessively high or low, disagree. Large or frequent orders may give you more influence. Corporate relationships are crucial. Keeping your suppliers happy will make price talks easier. Help them so they can give you a fair deal.
Improve product names and descriptions 3. Amazon sells almost anything. Highlighting your product lines’ and brand names’ unique traits can help you stand out and gain customers. Positions matter: Check that your product’s title matches the customer’s expectations. If space allows, introduce your company, the product’s primary use case, and its main advantage—balance length and detail.
Consider bullet points for your elevator pitch. Answer their most urgent questions upfront to convert more desktop and mobile page visitors into buyers. Include manufacturer and customer service contact details. Avoid three-line bullet points, as most readers will scan this area.
Photos help. Without extra effects or zooming, the primary picture should identify the product. More photos, including lifestyle ones, should reveal more about the item. Visuals may simplify complicated ideas like pieces and proportions.
Product descriptions matter too: Most readers scan. Thus paragraphs longer than ten lines are redundant. Reiterate key selling arguments and give evidence why clients must purchase immediately. Your brand should speak here. This is the seller’s description page before Amazon sales-boosting modifications. The title, description, and pictures are brief and unclear. Uncorrected sleep nutrition product description annotation. This product page has been updated. Dream Water’s advantages are now highlighted in the title, picture, and description.
Adding keywords that will help you rank for your category in Amazon searches is crucial, but don’t overdo SEO by stuffing your website with relevant terms and phrases. Take your consumers’ viewpoint. How can we sell this product?
Check the page often: Amazon thrives on user reviews, queries, and product photos. Many consumers prefer reading answers to their queries and comments to learning about the company’s goods. To fill up gaps on your detail page and alleviate anxieties and misunderstandings, continually monitor consumer comments and questions.
Price it fairly.
Product pricing is hard enough. Amazon and the free, competitive internet market for third-party suppliers present several obstacles. Amazon’s search results and category pages show your product’s price. Overcharging may lower search engine ranks. You may price your items competitively and yet make a profit.
Remember Amazon’s pricing parity regulation that barred you from selling your things elsewhere for less? Amazon Marketplace Fair Pricing Policy. Amazon instead uses the Marketplace Fair Pricing Policy. Prices “that harm consumer confidence” are prohibited. Amazon warns against misrepresenting reference prices, establishing prices much higher than previously sold products on or off, offering bundles or numerous units at a greater price-per-unit than if sold separately, and charging excessive delivery expenses. Account suspension for violating this rule.
Sellers want Amazon’s Buy Box, also known as the Featured Offer. As a marketplace, Amazon may pit you against other third-party sellers. Merchants should check their Manage Pricing page and Pricing Dashboard to see the Featured Offer and how they compare to other suppliers.
