Conflicts between internal and external business communication
Traditionally, business communication has been viewed as an external function. But today, companies need to focus more on the needs of their audiences. This means that they have to work together with both internal and external teams to reach their goals. Moreover, they need to find a way to close the gap between their products and customer experiences. These are the things that the comms professionals are faced with in the COVID-19 crisis.
As a comms professional, you need to understand the importance of internal and external communication. The former is a kind of information exchange within the organization while the latter is the external exchange of information between the organization and its stakeholders. Often, the two are in conflict with each other. This could cause an organizational crisis.
Identifying the causes of the conflict is a critical step. For instance, a micromanaging boss can create tension in the work environment. This will also make employees feel threatened. It is important to recognize personal differences in order to resolve the conflict. It is also helpful to communicate honestly. Keeping a calm demeanor will help to create a positive atmosphere.
Another common cause of conflict is task interdependence. For example, when advertising a product, it requires the input of photographers, videographers and the creative team. If these people do not work well with each other, it is easy for conflicts to occur.
When the conflict is resolved, it is imperative that the two parties cooperate in order to restore their relationships. Moreover, this will ensure the long-term success of the company.
Using integrated communication platforms is one way of achieving this. They allow the right information to be shared with all stakeholders in the company. In addition, they make it easy to find the information. This is vital because the information does not mean anything if it is not delivered to the people who need it. This is why a healthy conflict is so important for organizations to develop and improve their processes. It can even lead to productive employees.
The big-picture goals, mission, vision, and values of a business
Having the big-picture goals, mission, vision, and values of a business in mind can make a difference in your success. When establishing your own business, it is important to have a vision for your brand. Having a vision can help you stand out from the crowd in a competitive marketplace. It also helps you connect with your consumers on an authentic level. Creating a vision statement for your company is an exercise in storytelling.
A good vision statement is a big picture template that helps you stay on track. The best vision statements are ones that can be translated into high-level objectives that your staff can understand. This can make a big difference when it comes to engaging your staff. It is important to remember that the best way to get your staff’s attention is to walk the talk. When you have a solid vision for your business, you can focus your employees’ energy on the tasks that will get you there.
The best vision statements are those that are both specific and interesting. For instance, having a goal to become the largest dairy producer in your state is not necessarily a good idea. A more palatable goal might be to improve the quality of your soil. If you do this, you will have a higher chance of achieving the most important business goal – to grow your business.
In general, a good vision statement should be a high-level summary of your business’s goals, objectives, and priorities. It can be helpful to have a vision board to keep this document in mind.