Video editing is one of the most in-demand skills in 2023. It is so as video is by far the most effective form of content. Businesses can bolster their conversions by integrating video marketing seamlessly into their campaigns.
For any business to succeed with its videos, it is essential that the video has professional, engaging, and eye-catching visuals.
One way to do that is video editing. If you don’t know how to, you can always outsource the job to a video film editing company.
Quality video editing involves merging visuals and audio in such a way that the content will appeal to an audience emotionally.
Besides, fine editing can leave the viewer with a delightful experience, allowing them to resonate with the content, character, and story on a deeper level.
Since video editing is seriously vital for business success in today’s world, we’ll discuss various video editing options you’ve and their respective rates.
1. Do It Yourself
One way to save yourself a handsome amount of money is to do it all by yourself. This can be a real advantage especially if you’re already familiar with video editing or know how to work with professional video editing software.
While you do that, there are certain pros and cons. So, let’s have a look at these;
Cost-savvy – Editing videos by yourself will save you a great deal of money. You don’t need to hire anyone or reach out to companies to get your work done. All you need is some time and access to tools.
Control – You’re in complete control. You can decide at what time you work on the project and how it’s completed.
Freedom to learn – You have the freedom to experiment. You can learn, explore new stuff and improve your skills with trial and error.
Quality – If you’re video editing is rusty, you’ll end up producing substandard quality. The result may not appeal to anyone. Plus, relying too much on Free tools also limits you from using premium features.
Time taking – Plus, video editing can be extremely time-consuming. It can be even more daunting if you’re managing other tasks in your business. Plus, if you’re not an expert, you’ll eat up a lot of time with trial and error.
When it comes to cost, you don’t have to pay for FREE tools. But, if you’re excited about premium features, investing in a tool might be a good option. You can expect to pay 49 to 90 USD for an annual license.
2. Hire a Professional
Alternatively, you can always count on a professional video editor. You no longer need to nosedive into the hows of video making and filming.
You can easily hire one of the many skilled video experts for an hourly video editing rate.
Following are some pros and cons of hiring a professional video editor.
High quality – Working with a professional guarantees your quality work. As a client, you have the freedom to review the portfolio and decide for yourself.
You can check previous work samples and decide if the skilled worker would match your needs.
Time-savvy – Experienced video editors can do tons of editing on tools in much less time than you would need to even get the hang of it. So, it’s time-savvy.
On top of that, you can expect professional work quality. The more experienced your editor is, you’ll be able to have more quality results.
High cost – If you’re on a tight budget, you can find it costly. However, know that the expert will put in a lot of time and effort to nail your job to perfection. So, you’re actually paying for his experience.
Conflict – There may be instances where someone does not deliver work as per the agreed quality. It can happen too when working with a video editor. If you’re unsatisfied with the work quality, you will find yourself in a position of conflict.
Delay – Most editors are working freelance. So, there’s a big possibility that they may be caught up with multiple projects at a time. So, your project delivery can be delayed too.
An average freelance video editor would charge you anywhere above 50 USD. Most experts charge 50-60 USD per hour, whereas other top-quality professionals may also charge 75 to 150 USD per hour.
3. Hire a Production Company
If you don’t want a professional or you suck at editing, then this might be your option. You can reach out to a production company.
A video production company won’t just do the editing, but also shoot and create promotional videos for you. Nevertheless, there are certain pros and cons to hiring a production company.
Hassle-free process – The process is free of any hassle. A Video production company would employ its own team, leaving you free of any responsibility. All you’ll need to do is review the work and provide feedback.
Besides, if you need any help with content creation for ads or videos, the team can provide you with some amazing ideas to fine-tune your ad campaign.
Cost – Assuming you’re on a tight budget, working with a production company can be costly for you. However, you can always select from a range of packages that best suit your needs and pocket.
Communication issues – Communication can often be a problem. So, it’s best on your part to review the portfolio and see if the company’s work culture aligns with your values.
Working with a video production company would require a healthy budget. A 2–3-minute video can cost anywhere between 2000 and 7000 USD.
Wrapping up, there is no doubt that video editing is in serious demand. When it comes to the cost, it will entirely depend upon your needs, what suits you, and your budget.
Editing by yourself would cost you nothing except some time.
But, if you’re looking for more professional-level work, then you can reach out to video editors and video production companies. Needless to say, you need proper budget to work with these two.