In this competitive B2B business world it may become difficult to provide accurate and timely quotes to the customers that may impact the win rate as well. The business wants to multiply its number of customers and if you also want to know what will be the best way to achieve that, then Salesforce CPQ is the answer.
The customers of Salesforce CRQ have seen exponential growth in their customer base. IT helps them in improving the customer experience of the companies. So, if you want to know how Salesforce CPQ can improve the customer experience then this blog post is for you. Let us first understand Salesforce CPQ and then the top 7 ways by which Salesforce CPQ provides a better experience to its customers.
Salesforce CPQ – A Brief Introduction
To understand the Salesforce CPQ, just imagine that you visited a shopping complex to buy a customized or designer shirt. The moment you reach the store you receive several personalized and customized options with a detailed list of price information. The moment the customers receive and get the personalized experience their trust factor starts increasing for that particular store. For digital or online shopping Salesforce CPQ again works well for customers.
Salesforce CPQ, means configuration, price, and quotes this extension is provided by Salesforce as a cloud-based extension to add flexibility and improve company sales. In digital search when the customer starts searching for any particular product or service then CPQ recommending related configuration with exact price and configuration.
However, the Salesforce customers can also use other tools as well along with CPQ, and get the same result. Still, there are some specific advantages of Salesforce CPQ. So let us know about those benefits and the reason why you need Salesforce CPQ through this post.
Why do you Need Salesforce CPQ?
If you want to automate the quoting process and offer a seamless experience to your customer then Salesforce CPQ may be extremely beneficial. The two biggest advantages of Salesforce CPQ are improved efficiency of the sales team and improved and high rate of customer experience. Customized Salesforce CPQ can reduce the sales cycle that is primarily driven by the prime features of CPQ.
Streamlined product configuration and automated quoting can indeed speed up the sales process. In short, we can say that now due to CPQ the sales representatives can spend more time in bringing the customer or generating leads. This may again result in generating more sales quickly.
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Despite the presence of several tools to provide the best experience to the customers, Salesforce CPQ is considered the best tool to transform and automate the complex quoting operation. However, Salesforce CPQ generally offers a great experience to the customers by calculating new and relevant quotes.
The complicated quoting process becomes easier and simplified due to automation. The list of advantages due to Salesforce CPQ integration is quite big. It includes all benefits including even the best possible up-sell and cross-sells opportunities that can further assist the sales reps to increase deal size. The ordering process of Salesforce CPQ is quite easy and quick that in turn encourages the customers to complete their shopping and buy more products. CPQ has also reduced the time of order processing and cancellation rate.
Top 5 Reasons to Choose Salesforce CPQ
We have discussed several reasons to select Salesforce CPQ, but still, some more and compelling reasons may compel you to choose Salesforce CPQ for the business process optimization and they are:
I) Accurate Statistics
If your process is quick but not accurate then there is no point to choose that. Today, when the customers buy something online then they want to know the exact rate of the product and service for which they have come to your platform. Any change of mismatch in the price may change their decision and spoil the engagement with the service. As a result, your customer may not opt for the service again.
Salesforce CPQ can offer several services with different configurations. The use of AI technology helps the tool to provide and offer an improved and relevant experience to the customers. Due to the AI process can access customer preferences and requirements and as per that all services and offers get customized.
ii) Quick Result
Rapid service is always appreciated by the customers and it is where Salesforce CPQ proves as the best solution. The custom-made configuration gets reflected through the extension tool without any time wastage. This results in swift quotation and pricing and therefore can provide the best and expected service and product to the user.
Sometimes these quotations can be complex due to heavy configuration by customers. However, Salesforce CPQ still shines and provides customized options to the users. For every customer, this quote generation speed remains swift.
iii) Enhanced Configuration Capabilities
If your customers will not be able to find the expected configuration or service then they may leave the platform quite early. In that case, they may start exploring the product from other platforms or the service providers offering a similar service. Exactly, this is what customers expect from businesses and customized configuration can help the businesses as well.
iv) Personalized Configurations
We have already discussed how AI can improve the Salesforce CPQ performance. However, you can also customize the pricing as per customer preference. Salesforce CRM can track customer’s preferences and behavior towards purchasing activities and requirements. This may help you in adding customized offers or discounts to attract their attention. In addition, you can also click here which Serp Focus offers an all-in-one sales, marketing, and management platform that consolidates the vast majority of business tasks under one umbrella.
v) Cross-Sell and Up-Sell Opportunities
For any service provider cross-sell and up-sell are the two most desired activities to multiple and increase the sell. However, both of these practices have to be carried out based on the interest of individual customers. The customers also feel special when they are offered the required service. Not only this Salesforce CPQ also embraces multiple channels like direct sales, but IoT also generated sales, field sales, and many others.
Conclusion
Salesforce CPQ can not only be considered as the sales tool, instead, but it also works as a guide to channelize the sales funnel. It helps in providing a customized and quick response to the customer’s query. Here we have discussed lots of benefits of the Salesforce CPQ and the way by which Salesforce CPQ can enhance the customer experience. Make Salesforce CPQ an active part of your sales campaigns and improve the customer experience now.
