As the leading CRM right now, HubSpot is pushing out updates like nobody’s business. This is fantastic, however, it’s quite difficult to keep up. In this blog, we’ll dive into 5 underrated HubSpot tools that might have gone over your head.
1. The Customer Success Workspace
Customer retention is key. So why not make it easier with HubSpot’s Customer Success Workspace? This tool is a game-changer for customer success teams. It helps you track and monitor customer health all in one place. You can set health scores based on customer activity, support tickets, and even satisfaction surveys. The goal? Catch problems early and ensure your customers stay happy.
- Track engagement across multiple touchpoints
- Monitor health scores to spot at-risk customers
- Automate follow-up tasks to address potential churn before it’s too late
If you’re working in a subscription model or SaaS, this tool is definitely worth a look.
2. Content Agent As a Co-Writer
If writing content takes up too much of your time, HubSpot’s Content Agent is about to be your best friend. This new AI-powered tool helps you generate content quickly, whether it’s blog posts, landing pages or emails. It won’t write your content perfectly (yet), but it can help you get started and even optimise for SEO. Make use of the AI-generated drafts to edit and refine your content. The tool will even make SEO recommendations to ensure you are ranking.
Think of it as a helpful co-writer, not a replacement. It’s perfect when you’re pressed for time but still need quality content.
3. Buyer Intent for Proactive Sales
Knowing when a lead is truly ready to buy is tricky, right? That’s where Buyer Intent comes in. HubSpot uses machine learning to predict when a lead is likely to convert, based on their online behaviour. Instead of guessing who’s most likely to purchase, let the data speak for itself. If a lead is spending time on your pricing page or viewing product demos, you’ll know they’re serious. Prioritise high-intent leads, target prospects at the right time and improve sales efficiency by focusing on warm leads. Buyer intent takes your sales process from reactive to proactive, ensuring no opportunity slips through the cracks.
4. Prospecting Agent for Quality Leads
Say goodbye to endless manual lead searches. The Prospecting Agent helps you find and qualify leads based on specific criteria, like company size or industry. It’s like having a personal assistant for lead generation – except faster and smarter.
It pulls data from your CRM and other sources, automatically scoring leads for you. The best part? It even sends personalised outreach emails, so your team can focus on what they do best: selling. This tool is a huge time-saver, and it means your sales reps can spend less time prospecting and more time closing deals. Automate lead generation, rank leads based on likelihood to convert and send personalised emails automatically.
5. Achieve Account Based Marketing with Target Accounts
If you’re running events, you’ll want to make sure you can track, analyse and optimise everything. HubSpot’s Events tool allows you to do just that. Whether it’s a webinar, in-person event, or virtual product launch. This feature enables you to track attendee engagement and gather crucial data to improve your marketing efforts and event strategy. You can also integrate your event app(s) to automatically sync attendee data directly with HubSpot, making it easy to follow up and nurture leads post-event.
- Track and analyse data from your events to optimise your future marketing strategy
- Sync your event apps (such as Zoom, GoToWebinar, or Eventbrite) with Hubspot for seamless data flow
- Automate follow-up emails and tasks to stay engaged with attendees long after the event ends
Whether you’re hosting a small webinar or large conference, HubSpot’s Events tool help you create a more streamlined, data-driven event strategy, ensuring you maximise engagement and conversion rates
