Getting clients for your first year in real estate can be a daunting task, but if you know the right strategies, you’ll have no problem doing it. Below, you’ll discover a few simple steps you can use to build your clientele.
Creating a digital presence
The best way to achieve this is by implementing an effective content strategy. This includes creating an SEO friendly website that incorporates the keywords that your target market will search for. Your email list can also serve as a valuable marketing tool, helping you stay top of mind and attract new clients.
Another great strategy is to create a quality blog post. This will give you an opportunity to highlight your expertise, and help prospective clients get to know you better. You’ll also be able to include your contact information and mobile phone number, which will be handy if you ever need to reach your audience.
A social media account is another useful tool for achieving your digital presence objectives. These accounts will give you an opportunity to share content from other sources, such as news and blog posts, and interact with your followers. Active accounts will regularly publish quality content, and respond to their fans’ comments and likes.
Creating a brand around your name
Creating a brand around your name can yield a nice dividend in the form of clients and the good news is that it isn’t too hard. After all, many buyers are now taking their house hunts online, and there are a few things you can do to optimize your presence and the odds of landing that dream client.
The best way to do this is to build a website, and to make sure it is optimized for your area. Not only will you be able to get the first page of Google for the area you are listing properties in, but you may also find that your site will show up on the local search results for those interested in buying or selling real estate in your area. The benefits are countless, and the rewards will only grow over time. The best part about a website is that you can update it whenever you want. You can even take advantage of tools such as guest booking and social media to improve your chances of building a strong brand presence.
Using your sphere of influence
Using your sphere of influence to get clients for your first year in real estate is a great way to build your business. However, many agents aren’t thinking about what they can do for their sphere.
The sphere of influence is made up of friends, family, and professional acquaintances. These people have a tendency to refer business to you, which makes them good prospects for you to cultivate.
A great way to keep your sphere in the front of your mind is by establishing yourself as a subject-matter-expert in your field. You can also make yourself more valuable by sharing valuable information with your network.
When you go to networking events, you want to spend time getting to know the people there. Once you do, you should follow up with them. You can do this by sending them a personalized note, or you can use social media to connect with them.
Another fun way to stay in the forefront of your sphere is to send a holiday card to your clients. For example, you could send an Independence Day themed postcard with small pool toys and seed packets in it. It’s a creative way to connect with your clients on the Fourth of July.