The In-Car Infotainment Market is transforming how we experience driving, turning vehicles into hubs of entertainment, connectivity, and productivity. The industry is predicted to reach USD 35.4 billion by 2030 with a CAGR of 11.6%. From AI-powered interfaces to live sports streaming, the latest advancements are redefining the driver and passenger experience.

This blog dives into the key trends shaping the in-car infotainment market in 2025 to provide a clear and engaging look at what’s next for connected vehicles.

The Rise of Seamless Connectivity

Carmakers are focusing on seamless connectivity. Apple’s CarPlay Ultra, launched with Aston Martin in 2025, offers a next-generation infotainment system with enhanced app integration and a sleek interface . This system supports real-time updates and deeper vehicle integration, allowing control over climate, seating, and driving modes.

Key Features of Connectivity in 2025:

• App Integration: Seamless access to apps like Spotify and navigation tools.
• Real-Time Updates: Over-the-air updates for continuous system improvements.

Gaming on the Go: A New Frontier

In-car gaming is emerging as a major trend, turning vehicles into entertainment hubs during idle times, such as charging or traffic stops. Volkswagen introduced PAC-MAN to its infotainment screens in Europe in 2024, allowing passengers to enjoy classic arcade games directly on the car’s display. This move reflects a broader shift toward gamifying the in-car experience, particularly for younger audiences.

Gaming integration requires robust hardware and high-resolution displays, which are now standard in premium vehicles. These systems are designed to activate only when the vehicle is stationary, ensuring safety.

Gaming Highlights in 2025:

• Classic Games: Titles like PAC-MAN engage passengers.
• Safety Protocols: Games are disabled while the vehicle is in motion.
• High-Resolution Displays: Support immersive gaming experiences.

In-car gaming is gaining traction, offering entertainment for passengers and leveraging advanced display technology.

Live Sports and Streaming Integration

Streaming services are becoming a staple of in-car infotainment, with live sports and music leading the charge. Audi partnered with DAZN in 2024 to bring live sports streaming to its infotainment systems, allowing drivers and passengers to watch events like football leagues, thrilling motorsports events, intense boxing matches, and much more, on the go.

Similarly, Spotify’s Jam feature, rolled out on Android Auto in 2024, enables collaborative music playlists for shared in-car listening. These integrations rely on high-speed internet connectivity, often through 5G, to deliver uninterrupted streaming. They also cater to the growing demand for personalized entertainment during long drives or commutes.

Streaming Trends in 2025:

• Live Sports: Access to real-time sports via platforms like DAZN.
• Collaborative Playlists: Spotify Jam enhances group listening.
• 5G Connectivity: Ensures smooth streaming without buffering.

Streaming services like DAZN and Spotify are transforming in-car infotainment into a personalized entertainment hub.

Web Browsing in Your Car

Google is pushing the boundaries of in-car infotainment by integrating web browsers into vehicle systems. In 2024, Google announced plans to enable Chrome browsing on car infotainment screens, allowing passengers to access the internet for work or leisure. This feature is designed for parked vehicles or autonomous cars, ensuring driver safety.

Web browsing opens new possibilities, from checking emails to streaming videos directly from the web. However, it raises concerns about cybersecurity, as connected vehicles become potential targets for hackers.

Web Browsing Features in 2025:

• Web Browsers and Video Streaming Integration: In-car app experiences for Android Auto, including support for web browsers and video streaming apps.
• Safety Measures: Browsing restricted to stationary vehicles.
• Cybersecurity Needs: Increased demand for robust security solutions.

Web browsing in cars enhances functionality but underscores the need for strong cybersecurity measures.

Cybersecurity Challenges in Connected Vehicles

As infotainment systems become more connected, cybersecurity is a growing concern. The integration of web browsers, streaming services, and AI assistants increases the attack surface for cybercriminals. While not directly mentioned in the provided sources, the reliance on internet connectivity for features like Spotify Jam and Google Chrome highlights the need for robust security protocols to protect user data and vehicle systems.

Tesla Brings Unreal Engine to Cars

Tesla has integrated Unreal Engine into its in-car infotainment system, starting with Model S and X vehicles equipped with AMD chips. This enables interactive 3D visualizations, similar to features already seen in Chinese EV brands like HiPhi and XPeng.

The goal seems to be enhancing Tesla’s interface in Autopilot and FSD, rather than simply upgrading the UI. However, the practical value of ultra-realistic 3D scenes remains questionable. Most automakers still use simplified monochrome 3D visuals in SR to avoid distraction and reduce system load. Complex rendering also requires powerful chips, and real-time sensor data can still be inaccurate—making “AAA game-like” visuals potentially misleading.

While Tesla’s move isn’t groundbreaking, it reflects a growing trend: 3D engines like Unreal and Unity are becoming standard in smart cockpits, offering more immersive interfaces and supporting autonomous driving simulation. Whether it improves daily driving or just adds visual flair, Tesla’s adoption of game tech shows the future of vehicles is increasingly software-defined.

Market Outlook and Consumer Expectations

The in-car infotainment market is projected to grow significantly, driven by consumer demand for personalized and immersive experiences. Consumers expect seamless integration of their digital lives into their vehicles, from music and sports to productivity tools. The sector is thus, booming, with consumers prioritizing connectivity and entertainment.

Next Steps for Staying Ahead in the In-Car Infotainment Market

To leverage the trends in the in-car infotainment market, stakeholders—whether automakers, tech providers, or consumers—can take actionable steps:

• Enhance Cybersecurity: Implement robust security measures to protect connected systems.
• Expand Streaming Partnerships: Collaborate with platforms like DAZN and Spotify to offer diverse content.
• Focus on Safety: Ensure features like gaming and browsing are restricted to stationary vehicles.
• Monitor Consumer Trends: Stay updated on preferences for personalized and immersive experiences.

The in-car infotainment market in 2025 is a dynamic space, blending technology and entertainment to redefine the driving experience. By embracing AI, gaming, streaming, and secure connectivity, the industry is poised for continued growth and innovation.

About the Author

Sneha Chakraborty is a seasoned SEO Executive and Content Writer with over 4 years of experience in the digital marketing space, bringing a strong command of online visibility strategies and a keen insight into the evolving digital landscape. She specializes in enhancing online visibility and user engagement through data-driven strategies and creative content solutions. Sneha is passionate about translating complex digital concepts into accessible content for a wide audience. Outside of work, she enjoys reading, sketching, and exploring the outdoors through nature photography. The author can be reached at [email protected].