Local service ads or LSAs are an effective tool for criminal defense firms that want to beat the competition. Such pay-per-lead ads are shown at the top of search results, improving the visibility of a firm to possible clients. Aside from being cost-effective, local services ads for criminal defense lawyers are highly targeted, making sure your ads reach your target client groups. Signing up for LSAs is free and the cost per lead varies depending on factors like your practice area, competition, and location. Also, the ads boost the reputation of your firm, helping your LSAs rank higher infonewsmedia.
Understanding LSAs
LSAs from Google are pay-per-lead ads that market legal services to possible clients on a local level. Whenever users perform location-specific queries like criminal defense attorney Atlanta, the ads take the top spot on the search results page, above other organic results and PPC ads breakingtimes.
Before your criminal defense firm can post LSAS, it must have a screened Google Busies profile. The platform serves as a paid director listing. As LSAs are paid per lead, not click, it is a cost-effective marketing strategy that ensures you reach your desired audience and boosts the potential for client conversion usainfopress.
How Can Your Firm Benefit from LSAs?
While there are other ways to market your law firm, LSAs provide many benefits to bolster your digital marketing strategy. These benefits include the following:
- Level the playing field. A smaller criminal defense firm can compete with bigger firms when it uses LSAs. With these ads, your budget does not influence your ranking.
- Pay for real leads. LSAs charge your firm based on acquired leads, not clicks. This ensures allows you to control your marketing budget and minimize spending on unrelated leads.
- Get a trust badge. Once you complete Google’s screening process, your firm earns a green mark along with the Google Screened emblem. These build trust and prospects more comfortable contacting you.
- Increase your online visibility. When you determine the LSA listings to show in response to a search, Google emphasizes proximity. The algorithm of the search engine doesn’t put must value on proximity when showing other kinds of ad content. In addition, the LSA section’s business listings are displayed above other results. The items at the top of Google’s search results get a huge percentage of traffic, so such attribute makes LSAs an essential marketing tool.
Benefits of Getting a Google Screened Badge for Attorneys
The Google Screened badge assures possible clients that your law firm has undergone a thorough screening process and that it meets the search engine giant’s legitimacy and professionalism standards. It is part of your LSAs. If you earn this badge, it’s displayed in your LSAs where it can help your firm stand out on the search engine results page and get the trust of possible clients. Becoming Google Screened offers the following benefits:
- Improved search ranking. If your criminal defense firm is Google Screened and runs LSAs, it gains premium visibility when the ads appear at the top of search results. Such positioning is above organic results and PPC ads, getting more traffic to your site and increasing the chances of getting calls or messages from prospects.
- Maximized local reach. The badge ensures your LSAs reach individuals in your local area who are looking for your services.
- Increased lead generation. LSAs with the badge are shown more visible in search results than others. In turn, this boosts the number of leads the ads will generate.
- Trust-building. The badge is earned through a verification process. It automatically builds trust when earned, boosting your firm’s credibility among possible clients and increasing your chances of getting picked for their legal needs.
