The internet has certainly revolutionized educational content. With instructors competing to expand their digital footprint, it is worth knowing that the delivery of educational content for the digital is not the same for contact teaching.
Top course creators have partnered with the best animation companies already. They have delved into curating educational content that is efficient and made around a creative theme.
Animated delivery that includes smooth transitions, illustrations and voiceovers is attracting learners more than anything else.
While all of this may sound exciting, it’s worth knowing that producing such content does not happen out of thin air.
To help you learn how to curate educational videos, we’ve designed this very special guide. We’ll take you through the seven stages of production for an educational video.
Plus, we’ll also share four key factors that are often not accounted for by most project handlers. So, without further ado let’s jump to it.
7 Stages of Production for Education Video
Producing an educational video is a tough job. There’s a lot that goes into the process of making a quality educational video.
However, to ease your job for educational video production, we’ve simplified the entire process into seven easy-to-memorize stages.
Determine visual stylistics
Before you start with everything, it’s important to define some basic rules for the project.
At this stage of video production, you’ll coordinate with your team and set certain guidelines for the visual appearance of the project.
Normally, it starts with defining the style frame for the project. You may provide the designer or animator with an animation sample. This will be a reference guide for the project.
Plus, as a creative manager, you’ll also clearly define the brand identity and ensure that the visuals created are consistent with it.
Next, your job as the creative head would be to get a script written for the video. The script must define the visuals in sensory language and should have vivid details for the animator to grasp the idea of the writer.
The next step is storyboarding. The storyboard artist will sketch out all the scenes of the video as guided by the script.
What’s important to know here is that storyboarding is not merely making pictures and adding colors. There is a lot of work that goes behind it. The creative or the lead has a huge responsibility on their shoulders.
You as a leader must coordinate with the artist and make sure that everything that is prepared is perfectly in-line with the plan you have set out above.
Setting visual assets and libraries
This stage of video production involves defining asset libraries. Your artists will use lots of animation templates, 3D modeling, motion graphics, music libraries, and much more.
All these need to be mentioned and gathered to move forward with the production.
After the content is ready, you need a voiceover artist to record the script for you. You may decide on the gender, age, emotional tone, and accent of the artist.
Next, you look for the artist. You may either search for the artist on a local studio or platforms such as Fiverr or Upwork.
The next stage is animation. Since educational content is mostly descriptive, you have the freedom to animate the content and include eye-catching illustrations.
Make sure to deliver the message in the least amount of time possible. Eye for efficiency as well as effectiveness in your delivery.
At this stage of production, your team will hand over the project to the client for review. You’ll do that after ensuring that the final product is in-line with all the given technical requirements.
This is the last stage of video production. Your client will review the project and revert back to you. Your responsibility as a creator is to build rapport with your client. Ask them to provide honest feedback.
What factors may affect the budget?
Regardless of the subject matter of your educational video, certain factors might influence your budget too. So, it would serve you more to know these factors and plan accordingly.
Style and type of content
The style and type of content you plan to include in your educational video will certainly affect the price you pay for it. Complex imagery, animations, or transition effects would easily push up the budget.
Similarly, 2D animations and 3D modeling would have, if not much, a slight difference in their prices. If you want motion graphics to be added to your video, then the cost break-up might be a different one too.
The length of your video will also affect your budget. All video agencies charge a rate per minute of video content.
So, let’s say you want a 30-minute education video, then that would cost much less than an hour of explainer content.
But, here’s the catch.
As the minutes of your video increase, the video agencies usually tend to charge less for every added minute to the video. So, interestingly, you can buy the last minute of your video for as much as half of the first minute you bought.
In addition to the above, certain requirements will also impact the budget. Some requirements are not in the estimated budget by default. But these will affect your budget when you consider fulfilling these.
These may include extra research, additional work, or localization or translation of the video in multiple languages. Plus, you may also need assistance with video or scripts for visuals. These extras might cost you a bit more.
So, it’s best to know what you’ll actually require. Since most video creators usually edit their first drafts, so it’s best to be flexible with your budget.
We suggest you be open to exploring. Don’t make your budget your guide at least for the initial part of the job.
These factors often end up affecting your cost. So, it’s important to be aware of it from the start of your project.