Secondly, they don’t add any value to the content and are generally boring. You want your graphics to stand out from the crowd. This will draw a reader’s eye and let them know your content is good.
Color is extremely important in creating contrast and balance in the graphic elements you use on social media. Choose colors carefully and make sure they are complementary to each other. Avoid using too many colors, as this can confuse the audience. Also, make sure you use fonts that are large enough to be legible on a mobile device.
Another important thing to keep in mind is to add a call to action to each graphic you post. If you want to promote a new position, create a graphic that contains a phrase like “We’re Hiring” and the position title. You can also direct people to a text status that will tell them more about the position.
Next, consider the type of social media platform you are using. Different platforms require different formats for images. On Facebook, for example, profile pictures and cover images are usually landscape. On Snapchat, however, the format is portrait. Ensure that your graphic designers have branded versions of both for their social media accounts.
Another helpful tip is to repeat different design elements. This will help people recognize your brand more easily when they see it repeated. It will also help strengthen different elements of the design. Ensure that fonts and colors are consistent. If you use a logo, make sure it matches the rest of the content.
In addition to sharing original content, you can also use GIFs. These images are a visual way to connect with your followers. They are a great way to spread your brand and increase your reach. GIFs are great for boosting brand awareness. They can also be used as share buttons.
Another important aspect of social media is boosting engagement. Great design work can boost engagement, improve user experience, and increase the effectiveness of advertising. This is why graphic designers need to understand social media and use it to their advantage. They can use it to market themselves, find clients, network, and improve their skills.