Whether you are a new real estate agent or an experienced broker, there are several ways to attract high-end clients. Some of these methods include advertising in local newspapers, market to people with an arts background, and develop an upscale website.
Dress the part
Whether you’re a realtor in the making or you’re just looking to improve your life and career, dressing the part can help you do more for yourself. It’s important to look your best when meeting clients and business associates. It also helps to show off your own style and flair, and can avert a boring stare from potential buyers.
To get the most out of your wardrobe, keep in mind the dress code of the event you’re attending. For example, a meeting with a tech startup may require suits and ties, whereas an open house at a vacation destination may be more relaxed. Likewise, if you’re selling a vacation home, a more fun and fashion-forward ensemble can win you clients.
Aside from the proper attire, there are other factors to consider. For example, how long will you be at the meeting? How many meetings can you commit to? Will you be a one-on-one or will you be introducing a client to a large group?
Create an upscale website
These companies are experts at designing and maintaining professional websites that are search engine friendly. They will even make suggestions on how to improve your ranking on Google. Besides, it is a good idea to stay in touch with your previous clients.
It is also a good idea to look around your own neighborhood for prospective high-end homebuyers. In fact, a pocket listing is a great idea if your home is on the market. In short, there are a lot of people in your target demographic. In order to get the most bang for your buck, it pays to network with like-minded people.
Create a landing page
Creating a landing page for high-end real estate clients can help you to increase your business. You can create a page that contains high-quality visuals that will captivate visitors and push them into your pipeline.
A good landing page should have a clear message and a call to action. Your visitor should be able to quickly understand your offer and make an educated decision. In order to convert a visitor to a lead, you will need to have a form on your landing page that will encourage the visitor to give you their contact information.
Using social media is a great way to promote your landing page. You can use ads on Facebook and other social networks to drive traffic to your landing page. You can also run ad campaigns on Google and other search engines to build your email list.
Whether you are a new or experienced real estate agent, you can benefit from advertising in the newspaper to attract high-end clients. Traditionally, newspaper ads are the most common form of real estate advertising. Aside from the classified ads, which attract potential buyers of single-family homes, you can also use display ads to showcase specific properties. They include words, graphics, and images that highlight the key features of your listing.
Another way to reach high-end clients is to attend events where high-paying customers are present. These events can be held at local retail establishments, at conferences, and other venues. Some cable stations have community bulletin boards where you can advertise your listings. Depending on your budget, you can also try radio advertising, which is especially effective.