Whether you are just starting out as a real estate agent or have been in business for years, there are always things you can do to make sure your marketing is effective and getting you more leads. This article will give you some ideas on how to create a marketing plan for your real estate business.
Reach out to financial influencers
Using influencers to market your financial product can be a great way to get your name in front of a big audience. These celebrities can add a personal touch to your video content. They can also help your financial syndication business reach a large number of people.
Finance influencers are a relatively new niche in influencer marketing. Nevertheless, they have already shown a strong following among the accredited investor crowd. They can help you reach the right audience and increase the number of high net worth investors.
One of the most popular platforms for finance influencers is Instagram. Those on this social platform are mostly in the 18-34 age range. They post content that is more focused on the younger demographic. Some of these influencers even make a weekly video that covers Wall Street in simple terms.
Optimize your website for mobile
Having a mobile-friendly website is important. A mobile-unfriendly site can ruin the user experience for visitors. It can also cause your company to lose potential leads. If your online presence is not optimized for a variety of screen resolutions, it can affect your real estate SEO performance.
A website that’s designed with a mobile-first mindset can help you present the right messaging, direct customers to your store, and improve your customer service. A few simple tactics can help eliminate speed bumps and improve the user experience.
For example, use CSS to adjust font sizes and widths. The trick is to get the balance between image size and page speed right. Using a plugin like ShortPixel or WPSmush can also reduce image size without compromising quality.
Make shareable graphics
Creating shareable graphics for your real estate marketing plan can help you establish your brand as a local expert. These graphics can be used on your website and social media channels. You can also use these to answer buyer questions, promote local events, or announce new listings.
To create your own shareable graphics, you will first need to determine your target market. You should target buyers who are looking to buy a home in your area. Then you can create a graphic that shares specific topics. For example, you can create an image that includes information about your neighborhood, local schools, and fun things to do in the area.
Once you have an idea of what type of images you want to create, you can choose a design tool. You can find free and paid versions of these online graphic design tools.
Over-target your marketing to a specific buyer persona
Creating a buyer persona can make a huge difference in your real estate marketing efforts. A buyer persona will help you understand your target audience and can guide you to write content that will appeal to them.
A buyer persona is a detailed description of the ideal consumer. It will include details such as demographics, pain points, buying patterns, and other factors. This helps to identify buyers’ pain points and their desires and can be used to help you create content, design amenities, and provide customer service.
Developing a solid real estate marketing plan can be a daunting task. As such, the best way to make sure your ad dollars are spent on the right campaigns is to perform a little research. For example, you should ask other agents what they think is the most effective marketing campaign, and then use the information to determine what to focus on. This will enable you to implement the most relevant programs and budgets. You should also consider implementing a strategy to maximize ROI by ensuring that you are reinvesting your marketing funds in the channels that yield the most ROI. This is a worthwhile endeavor, as you are likely to learn that some marketing channels yield more return on investment than others.