Valentine’s Day is just around the corner. This is a great time to remind your clients you are thinking of them with special holiday cards or emails. NotifyVisitors is a cloud-based platform that provides businesses with tools for creating and managing web push notifications, email campaigns, and SMS campaigns.
Top 5 Ways for Your Valentine’s Day Business Holiday Cards to Create More Sales
Have you started on your email campaign yet? Your business doesn’t have to sell flowers and chocolates to relate to this special day. It’s a fun holiday when people are in the mood to shop for loved ones, or even themselves. Use our tips for the best email marketing campaign to bring in revenue.
Here are 5 solid marketing ideas you can use to make your customers more receptive:
1. Offer a Special Discount Code
Everyone is searching for the best deals on Valentine’s Day and not necessarily for the love of their life. Many are looking to buy gifts for coworkers, friends, and family too. An email that offers a discount code will help people cross the threshold of purchasing your product or service.
Create a Valentine’s Day-themed discount voucher and link it to your marketing email so they can access it immediately. Make sure the content is catchy and instantly recognizable. For example:
- Give LOVE a chance. Use our discount code LOVE20% on all items.
- Use ILoveU3000 for 30% off all merchandise
You can offer a discount code to your email list, and share them on all of your social media accounts for maximum exposure. If you’re wanting to send this to all of your LinkedIn customers, here’s a guide to do it, or you can also export all the email addresses in your Gmail to a Google Sheet.
2. Offer a Digital Gift Card
Most people prefer to order gifts online from the convenience of their homes. Consider adding a convenient digital gift card to your Valentine’s Day emails and send them to your email list.
- Give subscribers the option to give a giftcard to their loved ones. Make different cards with varying amounts and Valentine’s Day-themed designs.
- Reward loyal customers with gift cards to attract referrals.
3. Cut through the Noise by Being Creative
Most people have overflowing inboxes which can fill to the brim during holidays or special days such as Valentine’s Day. Create a memorable impact and cut through the clutter of other promotional emails by using creative content in your emails.
If your brand doesn’t fit with the V-day theme, that’s even better. It just sets you apart. For example, if you offer gaming supplies create an email campaign around self-love and provide discounts to gamers and their gaming friends alike. Consider posting in Discord, as well as sending out your email campaign.
4. Personalize Your Email Messages
This strategy works throughout the year, irrespective of the holiday you celebrate. Customers love personalized emails because they speak to them rather than at them. It makes them feel like they are special, not just faceless shoppers.
Tap into your data to determine how you can do this and maximize your chances of getting more leads. A good example is referring to recipients by their names or adding personal messages. A great way to do that is to use a mail merge where you can launch an email campaign from Google Sheets. The beauty of this is that you can have a subscriber per row, and include a personal message as you go. That will make them sit up and pay attention to your offers as though it came from a friend, making it the ultimate personal referral instead of a boring promotional email.
5. Invest in an Email Marketing Software
If you aren’t blessed with great design skills, there is no need to fret. Just download an email marketing tool to create these for you, such as NotifyVistiors or MailKing from cloudHQ. The app contains professional email templates for Valentine’s Day that you can customize with your offer and your brand colors.
Choose any from the extensive library or use the intuitive design creator to make them your own. You can also copy someone else’s template and customize it to make your own with the click of a button and share them with everyone in your email list.