Generally, there are three major types of digital ads, namely Retargeting, Display, and Mobile. These are the types of ads that are used to target visitors to your website.
Display ads
Using display ads in your digital marketing strategies can help you reach a wider audience. They can also boost your ROI. In addition, they offer a variety of targeting options.
The best type of display ad is one that will attract an audience and encourage them to take a specific action. It should be visually appealing and have a clear message. The ad should also include a call-to-action.
Whether you are looking to advertise a product or service, or simply want to boost your brand, launching a successful ad is a good way to start. The key to a successful display ad campaign is to make sure you are generating leads and measuring your performance.
Using a full-funnel strategy, you should keep user experience and targeting at the forefront. You can also use your data to analyze your target audiences and develop your niche marketing strategy.
Behavioral targeting uses people’s search history to show your ad to individuals most likely to buy. You can also use your website content to engage social media communities.
Mobile ads
Using mobile ads is a great way to advertise your business. These ads can be designed to engage your target audience. They can be used as text ads, videos, games, and more.
One of the best things about this type of advertising is that you can test your campaign to see how well it works. A mobile ad can be tracked instantly. This means that you can measure how well it works across different touch points, including the user’s behavior.
In addition, mobile ads are more fraud-resistant than desktop ads. This is important, as bad actors will go where the money is.
The first step is to determine your target audience. This can be done by studying user habits, interests, and preferences. You can also use social media to find out how your target audience behaves on different platforms.
The next step is to plan your mobile ad campaign. This will include creating a good user flow, testing responses, and more.
SMS ads
Besides being the best way to communicate with your existing and potential customers, SMS ads can also be used to announce new products and services. They can also be used to increase sales by offering customers special discounts and deals. They are also a great way to get the buzz going for an upcoming event.
One of the most effective ways to use SMS marketing is to send SMS newsletters to your subscribers. A good service will allow you to segment your lists, allowing you to send targeted messages to specific demographics. This will ensure you are only sending the most relevant content to your subscribers. It is also a good idea to opt-in to your newsletters via a form on your website.
While you are at it, you may want to consider sending a welcome message to your subscribers. This will not only signal to your customers that they are in the know, but it will also set the tone for future interactions.
Retargeting ads
Using retargeting ads is a great way to bring back lost traffic to your website. They can also help you convert window shoppers into buyers. However, they need to be used properly. If you use them too often, your brand can start to feel stale. You must A/B test them to ensure that your visitors are getting the message that you want them to.
Retargeting ads show your website visitors ads that are related to the content on your website. You can then target these visitors on third party networks such as Facebook and the Google Display Network. These retargeting networks have the ability to recognize your users through cookies and IP addresses. You can then add these users to your list.
You can also customize your ads to fit the web.
Retargeting ads are most commonly served through third party networks. Some examples of these include Facebook, Google Display Network, and AdBrite.
